While all of the media buzz about San Francisco’s assault on fast food restaurants has been focused on toys found in kids’ meals, the Board of Supervisors last week decided to take a shot at regulating “breakfast items” marketed to adults, too.
According to a Sept. 27 amendment to the city’s proposed Happy Meal toy ban ordinance, “a new category of items — breakfast items — are required to contain 0.5 cups of fruit. A Meal must now also contain whole grains where bread is part of the offering.”
The amendment defines “Whole grains” as “Bread, such as a hamburger bun or other sandwhich, that is part of a Meal must be made with at least 50 percent whole wheat.”
Adult customers who prefer plain white bread to whole wheat will have no choice when it comes to ordering their beloved McDonald’s Egg McMuffins and Burger King Croissan’wichs. More importantly, adult customers do not purchase fast food breakfast meals because of toy incentives, leaving one to wonder why the crackdown on breakfast meal breads is even necessary to be included in the city’s proposed Happy Meal toy ban ordinance.
If this doesn’t sit well in your stomach, contact San Francisco’s self-appointed Food Czar Eric Mar:
Mar’s Facebook page: http://www.facebook.com/ericmarsf
Email – Eric.L.Mar@sfgov.org
Tel. – (415) 554-7410
Fax – (415) 554-7415
Supervisor Eric Mar
1 Dr. Carlton B. Goodlett Place, Room 244
San Francisco, Ca 94102-4689